BEGIN:VCALENDAR
VERSION:2.0
X-WR-CALNAME:2026pharmacxmarketingsummit
X-WR-CALDESC:Event Calendar
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//Sched.com 2026 Pharma CX Marketing Summit//EN
X-WR-TIMEZONE:UTC
BEGIN:VEVENT
DTSTAMP:20260820T112215Z
DTSTART:20261020T144500Z
DTEND:20261020T154500Z
SUMMARY:Registration & Exhibit Showcase
DESCRIPTION:\n
CATEGORIES:NETWORKING BREAK
LOCATION:Hilton La Jolla Torrey Pines\, 10950 N Torrey Pines Rd\, La Jolla\, CA 92037\, USA
SEQUENCE:0
UID:57861d1b410c97b280ffc7ee9698052c
URL:http://2026pharmacxmarketingsummit.sched.com/event/57861d1b410c97b280ffc7ee9698052c
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T112215Z
DTSTART:20261020T154500Z
DTEND:20261020T155000Z
SUMMARY:Welcome\, Chairperson’s Introduction & Opening Remarks
DESCRIPTION:\n
CATEGORIES:
LOCATION:Hilton La Jolla Torrey Pines\, 10950 N Torrey Pines Rd\, La Jolla\, CA 92037\, USA
SEQUENCE:0
UID:f6d555cefd958a4848746104fae93e29
URL:http://2026pharmacxmarketingsummit.sched.com/event/f6d555cefd958a4848746104fae93e29
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T112215Z
DTSTART:20261020T155000Z
DTEND:20261020T160000Z
SUMMARY:Summit Attendee Speed Networking + Giveaway!
DESCRIPTION:Quick-fire icebreaker session to get attendees acquainted with each other before we kickoff with the Summit sessions.&nbsp\;
CATEGORIES:NETWORKING BREAK
LOCATION:Hilton La Jolla Torrey Pines\, 10950 N Torrey Pines Rd\, La Jolla\, CA 92037\, USA
SEQUENCE:0
UID:15f0f6bb71d563ba80b3bfd9ee0046f3
URL:http://2026pharmacxmarketingsummit.sched.com/event/15f0f6bb71d563ba80b3bfd9ee0046f3
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T112215Z
DTSTART:20261020T160000Z
DTEND:20261020T163000Z
SUMMARY:KEYNOTE: From Traffic to Trust — What GEO/AEO Means for Pharma Content
DESCRIPTION:Search is no longer just about ranking — it's about being the source AI models cite when patients and HCPs ask questions directly. Neil Patel\, co-founder of NP Digital\, argues that the old SEO playbook is being replaced by Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) — a shift where structure\, clarity\, and citation-worthiness matter more than backlinks and keyword density. In this session\, Neil makes the case that traffic alone is a vanity metric in 2026\; what matters now is whether AI systems trust your content enough to surface it as the answer. For pharma marketers navigating strict compliance and review cycles\, this raises a critical question: how do you build content that earns AI trust and citation\, without sacrificing the accuracy and control regulated content demands? Neil will break down what's actually working across real GEO/AEO campaigns and what pharma CX and content teams need to rethink before their next content strategy cycle.
CATEGORIES:KEYNOTE
LOCATION:Hilton La Jolla Torrey Pines\, 10950 N Torrey Pines Rd\, La Jolla\, CA 92037\, USA
SEQUENCE:0
UID:98238c18c58d91e49b0e16741cc406b2
URL:http://2026pharmacxmarketingsummit.sched.com/event/98238c18c58d91e49b0e16741cc406b2
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T112215Z
DTSTART:20261020T163000Z
DTEND:20261020T170000Z
SUMMARY:Zero-Click Pharma: Marketing in a World Where No One Visits Your Website
DESCRIPTION:For years\, pharma marketing has measured success by traffic — sessions\, page views\, time on site. That model is collapsing. AI Overviews\, chatbot answers\, and zero-click search results mean HCPs and patients increasingly get what they need without ever landing on a pharma website. The question isn't whether this shift is coming — it's already here. So what does marketing look like when the destination disappears? This keynote confronts the uncomfortable reality that "driving traffic" may be the wrong goal entirely\, and reframes success around a harder\, more urgent question: is your brand the source AI systems trust enough to cite\, recommend\, or answer with — even when no one ever clicks through? For pharma marketers still optimizing for a web that's quietly disappearing\, this is the wake-up call.
CATEGORIES:GENERAL SESSION
LOCATION:Hilton La Jolla Torrey Pines\, 10950 N Torrey Pines Rd\, La Jolla\, CA 92037\, USA
SEQUENCE:0
UID:1f4c05e9522d437b3c5ad256347d7c6d
URL:http://2026pharmacxmarketingsummit.sched.com/event/1f4c05e9522d437b3c5ad256347d7c6d
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T112215Z
DTSTART:20261020T170000Z
DTEND:20261020T173000Z
SUMMARY:KEYNOTE: The Future Isn't Omnichannel. It's Adaptive.
DESCRIPTION:Pharma has no shortage of data. The challenge isn't collecting more—it's using it to shape what happens next.\nThis session explores how behavioral intelligence can transform marketing from a series of campaigns into a self-improving system: one that anticipates treatment opportunities\, adapts in real time\, and learns from every interaction. The result is a flywheel that makes every engagement more relevant\, every campaign more effective\, and every insight more valuable than the last.\n\nKey takeaways:\nWhy behavioral intelligence is reshaping the future of pharma marketing.How predictive signals can identify opportunities before they're visible in traditional reporting.What it takes to build marketing systems that continuously learn and improve.\n
CATEGORIES:KEYNOTE
LOCATION:Hilton La Jolla Torrey Pines\, 10950 N Torrey Pines Rd\, La Jolla\, CA 92037\, USA
SEQUENCE:0
UID:c0d45afbff0d4852e2670371f2714005
URL:http://2026pharmacxmarketingsummit.sched.com/event/c0d45afbff0d4852e2670371f2714005
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T112215Z
DTSTART:20261020T173000Z
DTEND:20261020T180000Z
SUMMARY:Morning Networking & Exhibit Break
DESCRIPTION:\n
CATEGORIES:NETWORKING BREAK
LOCATION:Hilton La Jolla Torrey Pines\, 10950 N Torrey Pines Rd\, La Jolla\, CA 92037\, USA
SEQUENCE:0
UID:66376aa3cfb7675d5ca6cf35877f8777
URL:http://2026pharmacxmarketingsummit.sched.com/event/66376aa3cfb7675d5ca6cf35877f8777
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T112215Z
DTSTART:20261020T180000Z
DTEND:20261020T183000Z
SUMMARY:When Corporate Brand Comes Knocking: What Pharma Product Marketers Need to Know
DESCRIPTION:For most pharmaceutical product marketers\, success is measured by product launches\, market adoption\, and commercial performance. Their days are spent balancing campaigns\, regulatory requirements\, stakeholder alignment\, agency management\, and increasingly complex launch timelines. Corporate brand has traditionally played only a limited role in that work.\n\nThat is beginning to change. Across the pharmaceutical industry\, more organizations are investing in stronger enterprise brands\, establishing centralized marketing functions\, and creating greater consistency across product portfolios. While those strategic decisions are made long before implementation begins\, product marketers are often the teams who experience them most directly through new governance\, shared brand systems\, portfolio decisions\, and enterprise rollout plans.\n\nIn our experience helping large pharmaceutical organizations move these decisions into execution\, we've seen where product marketing and corporate brand teams complement one another\, where implementation creates friction\, and what helps organizations make the shift successfully. This session will help product marketers understand why this evolution is happening\, what to expect as corporate brand becomes more active\, and how to leverage it to strengthen product launches\, build stakeholder alignment\, and maintain the distinct equity that makes individual product brands successful.
CATEGORIES:GENERAL SESSION
LOCATION:Hilton La Jolla Torrey Pines\, 10950 N Torrey Pines Rd\, La Jolla\, CA 92037\, USA
SEQUENCE:0
UID:511f5754e841605e4a3066dbf98b30e7
URL:http://2026pharmacxmarketingsummit.sched.com/event/511f5754e841605e4a3066dbf98b30e7
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T112215Z
DTSTART:20261020T183000Z
DTEND:20261020T190000Z
SUMMARY:Build vs. Buy: What We Learned Bringing Personalized Content In-House
DESCRIPTION:For most pharma brands\, personalized content at scale means leaning on an agency partner — more capacity\, more creative firepower\, but also more handoffs\, longer turnaround\, and less control. Doug Nelson\, [title] at Orasis Pharma\, took a different path: building an in-house agentic AI platform designed to generate personalized content at the speed the business actually needed. In this session\, Doug shares the real story behind that decision — what pushed Orasis to build rather than buy\, what the platform actually does\, and what changed (and what didn't) once content creation moved in-house. This isn't a pitch for AI as a cure-all\; it's a candid look at the tradeoffs of ownership versus partnership\, speed versus scale\, and control versus capacity. For any marketer weighing whether to build their own AI capability or lean harder on external partners\, this is a real-world data point\, not a theory.
CATEGORIES:GENERAL SESSION
LOCATION:Hilton La Jolla Torrey Pines\, 10950 N Torrey Pines Rd\, La Jolla\, CA 92037\, USA
SEQUENCE:0
UID:97905677f2cf9de1409c6d84249ed904
URL:http://2026pharmacxmarketingsummit.sched.com/event/97905677f2cf9de1409c6d84249ed904
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T112215Z
DTSTART:20261020T190000Z
DTEND:20261020T194500Z
SUMMARY:PANEL: The End of One-Size-Fits-All: Rethinking the HCP Experience in an AI-Native World
DESCRIPTION:For decades\, HCP engagement has meant segmenting physicians into broad buckets — specialty\, tier\, prescribing volume — and hoping the message lands. AI is breaking that model. Today's HCPs expect experiences shaped by their actual behavior\, preferences\, and moment-in-time needs\, not a persona built from last year's data. But personalization at scale raises hard questions pharma marketers can't ignore: How much precision is genuinely useful versus invasive? Where does AI-driven relevance end and algorithmic guesswork begin? And what does trust look like when the HCP knows they're being read by a machine? This panel brings together CX and digital leaders reimagining the HCP journey from the ground up — exploring what it actually takes to move from segmentation to true individualization\, and what pharma stands to gain (or risk) in getting there first.
CATEGORIES:PANEL
LOCATION:Hilton La Jolla Torrey Pines\, 10950 N Torrey Pines Rd\, La Jolla\, CA 92037\, USA
SEQUENCE:0
UID:6ebc43d1f60fb3b0de4b49e768bfc041
URL:http://2026pharmacxmarketingsummit.sched.com/event/6ebc43d1f60fb3b0de4b49e768bfc041
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T112215Z
DTSTART:20261020T194500Z
DTEND:20261020T210000Z
SUMMARY:Networking Lunch
DESCRIPTION:\n
CATEGORIES:NETWORKING BREAK
LOCATION:Hilton La Jolla Torrey Pines\, 10950 N Torrey Pines Rd\, La Jolla\, CA 92037\, USA
SEQUENCE:0
UID:1d75a35208b29b5e3a92750a08a3c567
URL:http://2026pharmacxmarketingsummit.sched.com/event/1d75a35208b29b5e3a92750a08a3c567
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T112215Z
DTSTART:20261020T210000Z
DTEND:20261020T213000Z
SUMMARY:Data Fusion: Unlocking Next-Level HCP Insights
DESCRIPTION:How merging digital engagement with syndicated data is powering precision\, compliance\, and smarter HCP strategies.\n\nPharma marketers are sitting on a goldmine of data\, but it often lives in silos. This session explores how uniting digital engagement signals with syndicated datasets can unlock a true 360° view of HCP behavior. Learn how leading teams are overcoming integration challenges\, ensuring compliance\, and transforming raw data into actionable insights that drive precision targeting and smarter engagement strategies.
CATEGORIES:GENERAL SESSION
LOCATION:Hilton La Jolla Torrey Pines\, 10950 N Torrey Pines Rd\, La Jolla\, CA 92037\, USA
SEQUENCE:0
UID:8e4d0c37e14d6f2754e8a54b6d2481eb
URL:http://2026pharmacxmarketingsummit.sched.com/event/8e4d0c37e14d6f2754e8a54b6d2481eb
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T112215Z
DTSTART:20261020T210000Z
DTEND:20261020T213000Z
SUMMARY:The Empathy Algorithm: Can AI Personalization Ever Feel Human?
DESCRIPTION:AI can now personalize content down to the individual HCP or patient — the right message\, the right channel\, the right moment. But precision isn't the same as empathy\, and pharma marketers are running into an uncomfortable tension: the more targeted the experience\, the more mechanical it can start to feel. This session digs into a question the industry hasn't fully answered — can personalization built by algorithms ever carry the warmth\, nuance\, and trust of genuine human connection? Or is pharma optimizing for relevance while quietly losing the thing that made engagement feel real in the first place? Expect a candid look at where AI-driven personalization is winning patients and HCPs over\, where it's backfiring\, and what "empathy at scale" actually requires beyond better data.
CATEGORIES:GENERAL SESSION
LOCATION:Hilton La Jolla Torrey Pines\, 10950 N Torrey Pines Rd\, La Jolla\, CA 92037\, USA
SEQUENCE:0
UID:dc6a94a6058843319e24b95328f6f083
URL:http://2026pharmacxmarketingsummit.sched.com/event/dc6a94a6058843319e24b95328f6f083
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T112215Z
DTSTART:20261020T220000Z
DTEND:20261020T223000Z
SUMMARY:Using Automation and Case Design to Drive Exceptional HCP Customer Experiences
DESCRIPTION:\n
CATEGORIES:GENERAL SESSION
LOCATION:Hilton La Jolla Torrey Pines\, 10950 N Torrey Pines Rd\, La Jolla\, CA 92037\, USA
SEQUENCE:0
UID:1ac3f85f9c1e8f2c45e9ad91110fd50c
URL:http://2026pharmacxmarketingsummit.sched.com/event/1ac3f85f9c1e8f2c45e9ad91110fd50c
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T112215Z
DTSTART:20261020T223000Z
DTEND:20261020T230000Z
SUMMARY:Afternoon Networking & Exhibit Break
DESCRIPTION:\n
CATEGORIES:NETWORKING BREAK
LOCATION:Hilton La Jolla Torrey Pines\, 10950 N Torrey Pines Rd\, La Jolla\, CA 92037\, USA
SEQUENCE:0
UID:eed3064dd3a3a0ce04ab15230096de3e
URL:http://2026pharmacxmarketingsummit.sched.com/event/eed3064dd3a3a0ce04ab15230096de3e
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T112215Z
DTSTART:20261020T230000Z
DTEND:20261020T233000Z
SUMMARY:Beyond the Funnel: Journey Mapping for a Post-Linear Patient
DESCRIPTION:The traditional marketing funnel assumes a patient moves neatly from awareness to consideration to action. That assumption no longer holds. Today's patients bounce between search\, social\, symptom-checkers\, AI chatbots\, caregiver forums\, and their HCP — often in a different order every time\, and rarely in a straight line. This panel explores what happens when journey mapping stops trying to force patients into a linear path and instead reflects how people actually move: nonlinear\, recursive\, and driven as much by moments of doubt as moments of intent. In this session\, participants share how they are rethinking journey design for a post-linear reality — what gets built differently\, what gets measured differently\, and what pharma marketers need to unlearn about the funnel model that's shaped the industry for decades.
CATEGORIES:PANEL
LOCATION:Hilton La Jolla Torrey Pines\, 10950 N Torrey Pines Rd\, La Jolla\, CA 92037\, USA
SEQUENCE:0
UID:cda1f108feabcb667b1e007a7ea38c8d
URL:http://2026pharmacxmarketingsummit.sched.com/event/cda1f108feabcb667b1e007a7ea38c8d
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T112215Z
DTSTART:20261020T233000Z
DTEND:20261020T234500Z
SUMMARY:Agency Spotlight - Tech Showcase
DESCRIPTION:\n
CATEGORIES:SPONSORED SESSION
LOCATION:Hilton La Jolla Torrey Pines\, 10950 N Torrey Pines Rd\, La Jolla\, CA 92037\, USA
SEQUENCE:0
UID:4284a131deac416f9c5f03c30fbb67a5
URL:http://2026pharmacxmarketingsummit.sched.com/event/4284a131deac416f9c5f03c30fbb67a5
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T112215Z
DTSTART:20261020T234500Z
DTEND:20261021T001500Z
SUMMARY:Data-Rich\, Insight-Poor: Why Pharma Has More Data Than Any Industry and Still Doesn't Know Its Customer
DESCRIPTION:Pharma sits on more customer data than almost any other industry — prescribing data\, claims data\, CRM data\, digital engagement data\, syndicated market research. And yet ask most brand teams to describe their customer beyond a segment or a persona slide\, and the answer gets vague fast. This session confronts an uncomfortable paradox: why does more data so rarely translate into more understanding? The problem isn't a lack of information — it's fragmented systems\, siloed teams\, and a culture built around reporting metrics rather than generating insight. Expect a hard look at where pharma's data infrastructure is actually failing its marketers\, what "knowing the customer" should mean in 2026\, and what it would take to turn all that data into something a brand team can actually act on.
CATEGORIES:GENERAL SESSION
LOCATION:Hilton La Jolla Torrey Pines\, 10950 N Torrey Pines Rd\, La Jolla\, CA 92037\, USA
SEQUENCE:0
UID:df72107da065f55f5898f0ba0a18558a
URL:http://2026pharmacxmarketingsummit.sched.com/event/df72107da065f55f5898f0ba0a18558a
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T112215Z
DTSTART:20261020T234500Z
DTEND:20261021T001500Z
SUMMARY:Leading From the Field: Rethinking the Rep in the Age of Personalized Engagement
DESCRIPTION:A leadership-driven look at how the role of the field rep is being redefined by personalization and content-driven engagement — and what it takes to lead teams through that shift. Dina draws on her own leadership experience to explore how field engagement strategies must evolve alongside personalized healthcare content\, and what leaders need to unlearn to get there.
CATEGORIES:GENERAL SESSION
LOCATION:Hilton La Jolla Torrey Pines\, 10950 N Torrey Pines Rd\, La Jolla\, CA 92037\, USA
SEQUENCE:0
UID:86d5a7342337982acd97cf6001459679
URL:http://2026pharmacxmarketingsummit.sched.com/event/86d5a7342337982acd97cf6001459679
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T112215Z
DTSTART:20261021T001500Z
DTEND:20261021T013000Z
SUMMARY:End of Day One Cocktail Reception in Exhibit Hall
DESCRIPTION:\n
CATEGORIES:NETWORKING BREAK
LOCATION:Hilton La Jolla Torrey Pines\, 10950 N Torrey Pines Rd\, La Jolla\, CA 92037\, USA
SEQUENCE:0
UID:b0bde4804b420ce32bde9362e0a515eb
URL:http://2026pharmacxmarketingsummit.sched.com/event/b0bde4804b420ce32bde9362e0a515eb
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T112215Z
DTSTART:20261021T020000Z
DTEND:20261021T040000Z
SUMMARY:Dinner Workshop (Invite Only): AI Is Redefining Pharma Brand Perception—Are You in Control?
DESCRIPTION:As AI-powered platforms like ChatGPT and Gemini reshape how consumers\, patients\, and HCPs seek health information\, pharmaceutical brand perception is increasingly being shaped by algorithms\, not ad budgets. LiveWorld’s new AI Brand Reputation Index evaluates how 50 top-selling pharmaceutical brands are portrayed by leading AI tools. This isn't just about digital presence—it’s about the stories AI is telling based on a mix of clinical data\, HCP sentiment\, patient experiences\, and online discourse. As AI becomes the new front door to healthcare information\, understanding and managing your AI reputation is no longer optional—it's essential.\n\nKey Takeaways:\nAI Is the New Healthcare Gatekeeper: Over 30% of patients already rely on AI for health questions\, with usage accelerating across HCPs as well.&nbsp\;Reputation Is Algorithmically Built: AI combines structured data with public sentiment\, media narratives\, and online conversation to shape brand perception.&nbsp\;Traditional Tactics Fall Short: SEO and ad strategies alone can’t influence AI output—brands must actively manage how AI understands and presents them.
CATEGORIES:DINNER WORKSHOP
LOCATION:Hilton La Jolla Torrey Pines\, 10950 N Torrey Pines Rd\, La Jolla\, CA 92037\, USA
SEQUENCE:0
UID:3c3c6083e38d77ff99ee509d3fd5e88b
URL:http://2026pharmacxmarketingsummit.sched.com/event/3c3c6083e38d77ff99ee509d3fd5e88b
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T112215Z
DTSTART:20261021T144500Z
DTEND:20261021T154500Z
SUMMARY:Morning Refreshments & Exhibit Showcase
DESCRIPTION:\n
CATEGORIES:NETWORKING BREAK
LOCATION:Hilton La Jolla Torrey Pines\, 10950 N Torrey Pines Rd\, La Jolla\, CA 92037\, USA
SEQUENCE:0
UID:29d6b953d5fa875b66b76befe4f4cf96
URL:http://2026pharmacxmarketingsummit.sched.com/event/29d6b953d5fa875b66b76befe4f4cf96
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T112215Z
DTSTART:20261021T155500Z
DTEND:20261021T160000Z
SUMMARY:Chairperson’s Day Two Introduction & Opening Remarks
DESCRIPTION:\n
CATEGORIES:GENERAL SESSION
LOCATION:Hilton La Jolla Torrey Pines\, 10950 N Torrey Pines Rd\, La Jolla\, CA 92037\, USA
SEQUENCE:0
UID:d1ecbd343b12c51b8d7f9f22a07d0286
URL:http://2026pharmacxmarketingsummit.sched.com/event/d1ecbd343b12c51b8d7f9f22a07d0286
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T112215Z
DTSTART:20261021T160000Z
DTEND:20261021T163000Z
SUMMARY:KEYNOTE: How the Cognitive Age is Changing Healthcare CX Beyond all Recognition
DESCRIPTION:John Nosta is a thinker entrenched in the world of technology\, science\, medicine\, and innovation.\nWe are entering the Cognitive Age—an era where AI\, data analytics\, and behavioral insights are transforming healthcare experiences at an unprecedented pace.\n\nJohn's keynote explores how these innovations are reshaping customer interactions\, engagement strategies\, and patient journeys\, creating opportunities for hyper-personalization and predictive insights. Attendees will learn how leading pharma organizations are leveraging cognitive technologies to anticipate needs\, enhance decision-making\, and deliver experiences that go far beyond traditional expectations. Prepare to rethink what’s possible in healthcare CX and see how the Cognitive Age is redefining engagement from the ground up.
CATEGORIES:KEYNOTE
LOCATION:Hilton La Jolla Torrey Pines\, 10950 N Torrey Pines Rd\, La Jolla\, CA 92037\, USA
SEQUENCE:0
UID:308afb3d97c9670295d0cd144f6c193a
URL:http://2026pharmacxmarketingsummit.sched.com/event/308afb3d97c9670295d0cd144f6c193a
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T112215Z
DTSTART:20261021T160000Z
DTEND:20261021T163000Z
SUMMARY:KEYNOTE: The Digital Drug : Why Social Media needs Safety Labels
DESCRIPTION:In a world wired for constant connection\, what is it costing us to always be online? In this talk\, Nishtha Jain unpacks the hidden dangers of social media addiction and how it is hijacking our attention\, and changing how we live\, connect\, and feel. Drawing from personal experiences this talk proposes a revolutionary idea of having the Digital Safety Labels. It's time to pause\, reclaim presence\, and choose a more mindful relationship with technology.
CATEGORIES:KEYNOTE
LOCATION:Hilton La Jolla Torrey Pines\, 10950 N Torrey Pines Rd\, La Jolla\, CA 92037\, USA
SEQUENCE:0
UID:eb468d3d3eedf4e4b7b03ce708e33e1d
URL:http://2026pharmacxmarketingsummit.sched.com/event/eb468d3d3eedf4e4b7b03ce708e33e1d
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T112215Z
DTSTART:20261021T163000Z
DTEND:20261021T170000Z
SUMMARY:Pharma's New Consumer-Grade Imperative
DESCRIPTION:Every HCP a consumer in their "other life". Those experiences reset expectations\, and pharma can’t afford to lag behind and play it safe. This session will set the stage for the Consumer-Grade Imperative\, challenge pharma marketers to internalize this new HCP customer context\, and introduce pathways to meet these customers where they are.
CATEGORIES:GENERAL SESSION
LOCATION:Hilton La Jolla Torrey Pines\, 10950 N Torrey Pines Rd\, La Jolla\, CA 92037\, USA
SEQUENCE:0
UID:2e1e8237ef1885f01296e5eea098b726
URL:http://2026pharmacxmarketingsummit.sched.com/event/2e1e8237ef1885f01296e5eea098b726
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T112215Z
DTSTART:20261021T170000Z
DTEND:20261021T173000Z
SUMMARY:Marketing to Scientists: Why B2B Life Sciences Breaks Every CX Rulebook
DESCRIPTION:A look at how engaging researchers and lab decision-makers differs fundamentally from HCP or patient marketing — highly technical audiences\, long research cycles\, and trust built on data rather than emotion. A useful counterpoint for a pharma-marketing audience used to thinking about HCP/patient CX.
CATEGORIES:GENERAL SESSION
LOCATION:Hilton La Jolla Torrey Pines\, 10950 N Torrey Pines Rd\, La Jolla\, CA 92037\, USA
SEQUENCE:0
UID:a73aaa54c4b2bf66a3a5ca36663ff79c
URL:http://2026pharmacxmarketingsummit.sched.com/event/a73aaa54c4b2bf66a3a5ca36663ff79c
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T112215Z
DTSTART:20261021T173000Z
DTEND:20261021T180000Z
SUMMARY:Morning Networking & Exhibit Break
DESCRIPTION:\n
CATEGORIES:NETWORKING BREAK
LOCATION:Hilton La Jolla Torrey Pines\, 10950 N Torrey Pines Rd\, La Jolla\, CA 92037\, USA
SEQUENCE:0
UID:964df92eb61c7d1d8bd8c2eb8ceeea8e
URL:http://2026pharmacxmarketingsummit.sched.com/event/964df92eb61c7d1d8bd8c2eb8ceeea8e
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T112215Z
DTSTART:20261021T180000Z
DTEND:20261021T183000Z
SUMMARY:Efficiences and Compliance Driving Launch Excellence with a Seamless CX Strategy
DESCRIPTION:\n
CATEGORIES:GENERAL SESSION
LOCATION:10950 N Torrey Pines Rd\, La Jolla\, CA 92037\, USA
SEQUENCE:0
UID:98b7dacc6dec0caf598b9d80f070e6cf
URL:http://2026pharmacxmarketingsummit.sched.com/event/98b7dacc6dec0caf598b9d80f070e6cf
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T112215Z
DTSTART:20261021T183000Z
DTEND:20261021T190000Z
SUMMARY:The Rare Disease Playbook: Why Precision Beats Scale in Patient-Centric Commercial Models
DESCRIPTION:Most pharma commercial models are built for scale — broad reach\, broad segments\, broad messaging. Rare disease brands don't have that luxury\, and increasingly\, that constraint is becoming an advantage. Vinícius Dantas Alves\, Associate Vice President & Global Brand Lead for ASMD at Sanofi\, makes the case that rare disease commercialization — where every undiagnosed patient represents a missed opportunity and every barrier removed changes a life — demands a fundamentally different playbook than mainstream pharma marketing. In this session\, Vinícius explores how AI-enabled tools are helping rare disease teams find the undiagnosed\, personalize outreach at the individual level\, and remove access barriers with a precision that mass-market brands rarely need. For CX leaders working in larger therapeutic areas\, this is a masterclass in what patient-centricity looks like when there's no room for a "good enough" segment — and why some of the sharpest commercial innovation in pharma right now is happening in rare disease\, not primary care.
CATEGORIES:GENERAL SESSION
LOCATION:Hilton La Jolla Torrey Pines\, 10950 N Torrey Pines Rd\, La Jolla\, CA 92037\, USA
SEQUENCE:0
UID:bcec8015c1f336463263f72eed8b7416
URL:http://2026pharmacxmarketingsummit.sched.com/event/bcec8015c1f336463263f72eed8b7416
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T112215Z
DTSTART:20261021T190000Z
DTEND:20261021T194500Z
SUMMARY:The Great Segmentation Debate: Precision Targeting vs. Patient Privacy
DESCRIPTION:AI has made precision targeting more powerful than ever — pharma brands can now identify\, segment\, and personalize outreach to patients and HCPs with a level of granularity that was unimaginable a few years ago. But that same precision is raising uncomfortable questions the industry can no longer sidestep: How much personal data is too much? Where's the line between relevant and invasive? And who's accountable when a "personalized" experience feels like surveillance? This panel brings together voices from brand\, compliance\, and data strategy to debate the tension at the heart of modern pharma CX — the pressure to deliver hyper-relevant experiences versus the responsibility to protect patient trust and privacy. Expect real disagreement\, not a tidy consensus: panelists will challenge each other on where the industry should draw the line\, and what happens to brands that get it wrong.
CATEGORIES:PANEL
LOCATION:Hilton La Jolla Torrey Pines\, 10950 N Torrey Pines Rd\, La Jolla\, CA 92037\, USA
SEQUENCE:0
UID:ddc033774e09568538c5488ee081e1cc
URL:http://2026pharmacxmarketingsummit.sched.com/event/ddc033774e09568538c5488ee081e1cc
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T112215Z
DTSTART:20261021T194500Z
DTEND:20261021T204500Z
SUMMARY:Networking Lunch
DESCRIPTION:\n
CATEGORIES:NETWORKING BREAK
LOCATION:Hilton La Jolla Torrey Pines\, 10950 N Torrey Pines Rd\, La Jolla\, CA 92037\, USA
SEQUENCE:0
UID:ec40a487c6d616ab2d1f2ed5f77a4cc1
URL:http://2026pharmacxmarketingsummit.sched.com/event/ec40a487c6d616ab2d1f2ed5f77a4cc1
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T112215Z
DTSTART:20261021T204500Z
DTEND:20261021T211500Z
SUMMARY:Experience as a Medicine: Turning Friction Into Trust\, Adoption\, and Growth What happens when science is no longer the differentiator?
DESCRIPTION:The life sciences industry has spent decades competing on innovation\, efficacy\, and access. Yet as products proliferate\, information becomes ubiquitous\, and AI reshapes engagement\, organizations face a new question:When science is comparable\, what drives confidence\, trust\, adoption\, adherence\, and loyalty?This session explores idea and provides practical approaches that experiences . . . the realities patients\, clinicians\, and care teams encounter across awareness\, access\, treatment\, support\, and follow-through . . . may be the most overlooked drivers of both human and business outcomes.
CATEGORIES:GENERAL SESSION
LOCATION:Hilton La Jolla Torrey Pines\, 10950 N Torrey Pines Rd\, La Jolla\, CA 92037\, USA
SEQUENCE:0
UID:d3b801cd3d321dbda81826b232e7632f
URL:http://2026pharmacxmarketingsummit.sched.com/event/d3b801cd3d321dbda81826b232e7632f
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T112215Z
DTSTART:20261021T211500Z
DTEND:20261021T214500Z
SUMMARY:KEYNOTE: Dear Big Pharma: The AI-powered Future Patient is Here
DESCRIPTION:What happens when patients start innovating faster than the system?\nIn this keynote\, John Duffield (the Future Patient) and survivor of two open-heart surgeries reveals how a new generation of tech-savvy\, emotionally intelligent patients are reshaping healthcare from the inside out. With AI as his constant companion\, he shows how digital tools are being used not just to cope\, but to create. From algorithmic empathy to self-built recovery systems\, he explores how his lived experience is now a force for systemic change... and why the most innovative health systems will be the ones that learn from them. This talk challenges Big Pharma and the health industry to rethink their pace of innovation and invites them to partner with the very people already building the future of care.
CATEGORIES:KEYNOTE
LOCATION:Hilton La Jolla Torrey Pines\, 10950 N Torrey Pines Rd\, La Jolla\, CA 92037\, USA
SEQUENCE:0
UID:72a3175d455f1c9871f314a7f565d0e8
URL:http://2026pharmacxmarketingsummit.sched.com/event/72a3175d455f1c9871f314a7f565d0e8
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T112215Z
DTSTART:20261021T214500Z
DTEND:20261021T220000Z
SUMMARY:Afternoon Networking & Exhibit Break
DESCRIPTION:\n
CATEGORIES:NETWORKING BREAK
LOCATION:Hilton La Jolla Torrey Pines\, 10950 N Torrey Pines Rd\, La Jolla\, CA 92037\, USA
SEQUENCE:0
UID:7463e7775703ec477decf02ff821fedd
URL:http://2026pharmacxmarketingsummit.sched.com/event/7463e7775703ec477decf02ff821fedd
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T112215Z
DTSTART:20261021T220000Z
DTEND:20261021T223000Z
SUMMARY:The Digital Trust Economy: Rebuilding Patient CX through Transparency
DESCRIPTION:We face a systemic breakdown in healthcare trust\, but the solution isn't just a technology fix—it's a Customer Experience (CX) intervention. This talk operationalizes the Digital Trust Economy\, transforming the complex problem of provider-patient friction into a unified\, high-value experience that fuels engagement and loyalty for both HCPs and patients.
CATEGORIES:GENERAL SESSION
LOCATION:Hilton La Jolla Torrey Pines\, 10950 N Torrey Pines Rd\, La Jolla\, CA 92037\, USA
SEQUENCE:0
UID:7b0528583e251d4ba6cbef7b5d79f035
URL:http://2026pharmacxmarketingsummit.sched.com/event/7b0528583e251d4ba6cbef7b5d79f035
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T112215Z
DTSTART:20261021T223000Z
DTEND:20261021T230000Z
SUMMARY:The Evolution of Omnichannel in Pharma - Enhancing Personalized Experiences
DESCRIPTION:Omnichannel engagement in pharma has evolved far beyond simply coordinating messages across channels—it’s now about delivering truly personalized experiences that meet HCPs and patients where they are. This session explores the latest trends\, technologies\, and strategies shaping omnichannel execution\, from AI-powered orchestration to data-driven insights that inform content and timing. Learn how to break down silos\, create seamless journeys\, and measure the impact of integrated campaigns that resonate on a personal level. Discover how organizations are transforming omnichannel from a tactical approach into a strategic driver of engagement and loyalty.
CATEGORIES:GENERAL SESSION
LOCATION:Hilton La Jolla Torrey Pines\, 10950 N Torrey Pines Rd\, La Jolla\, CA 92037\, USA
SEQUENCE:0
UID:1fbae59e6f4b0776de6043cb5db96cec
URL:http://2026pharmacxmarketingsummit.sched.com/event/1fbae59e6f4b0776de6043cb5db96cec
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T112215Z
DTSTART:20261021T230000Z
DTEND:20261021T230000Z
SUMMARY:Chairperson’s Wrap-up & Closing Remarks
DESCRIPTION:\n
CATEGORIES:GENERAL SESSION
LOCATION:Hilton La Jolla Torrey Pines\, 10950 N Torrey Pines Rd\, La Jolla\, CA 92037\, USA
SEQUENCE:0
UID:9e5a9ffca6b00a61035590ed1b6f60a0
URL:http://2026pharmacxmarketingsummit.sched.com/event/9e5a9ffca6b00a61035590ed1b6f60a0
END:VEVENT
END:VCALENDAR