About me
Wayne Simmons is a commercial-focused customer experience leader within the Chief Marketing Office (CMO) of Pfizer, where he is responsible for crafting a first-of-a-kind global customer excellence strategy and leading the adoption of customer-centric ways of working within brand teams and markets. Wayne is also co-author of “The Customer Excellence Enterprise: A Playbook for Creating Customers for Life” (Wiley, 2024) and a professor of practice on the faculty of the Master of Science in Customer Experience Management degree program within the Department of Marketing, Broad College of Business at Michigan State University.
