2026 Pharma CX Marketing Summit

2026 Pharma CX Marketing Summit

7:45am PDT

Registration & Exhibit Showcase Hilton La Jolla Torrey Pines

8:45am PDT

Welcome, Chairperson’s Introduction & Opening Remarks Hilton La Jolla Torrey Pines

8:50am PDT

Summit Attendee Speed Networking + Giveaway! Hilton La Jolla Torrey Pines

9:00am PDT

KEYNOTE: From Traffic to Trust — What GEO/AEO Means for Pharma Content Hilton La Jolla Torrey PinesNeil Patel

9:30am PDT

Zero-Click Pharma: Marketing in a World Where No One Visits Your Website Hilton La Jolla Torrey PinesGregg Arbittier

10:00am PDT

KEYNOTE: The Future Isn't Omnichannel. It's Adaptive. Hilton La Jolla Torrey PinesMike Rousselle

10:30am PDT

Morning Networking & Exhibit Break Hilton La Jolla Torrey Pines

11:00am PDT

When Corporate Brand Comes Knocking: What Pharma Product Marketers Need to Know Hilton La Jolla Torrey PinesKavya Paul

11:30am PDT

Build vs. Buy: What We Learned Bringing Personalized Content In-House Hilton La Jolla Torrey PinesDoug Nelson

12:00pm PDT

PANEL: The End of One-Size-Fits-All: Rethinking the HCP Experience in an AI-Native World Hilton La Jolla Torrey PinesSupriya Raina • Wayne Simmons, CCXP • Lefteris Grammatas • Jennifer Etheridge

12:45pm PDT

Networking Lunch Hilton La Jolla Torrey Pines

2:00pm PDT

Data Fusion: Unlocking Next-Level HCP Insights Hilton La Jolla Torrey PinesGunjan Aggarwal The Empathy Algorithm: Can AI Personalization Ever Feel Human? Hilton La Jolla Torrey Pines

3:00pm PDT

Using Automation and Case Design to Drive Exceptional HCP Customer Experiences Hilton La Jolla Torrey PinesDana Vogel

3:30pm PDT

Afternoon Networking & Exhibit Break Hilton La Jolla Torrey Pines

4:00pm PDT

Beyond the Funnel: Journey Mapping for a Post-Linear Patient Hilton La Jolla Torrey PinesIsa Grimes • Lefteris Grammatas • Miles Lawless • Tarak Shah

4:30pm PDT

Agency Spotlight - Tech Showcase Hilton La Jolla Torrey Pines

4:45pm PDT

Data-Rich, Insight-Poor: Why Pharma Has More Data Than Any Industry and Still Doesn't Know Its Customer Hilton La Jolla Torrey Pines Leading From the Field: Rethinking the Rep in the Age of Personalized Engagement Hilton La Jolla Torrey PinesDina Scaglione

5:15pm PDT

End of Day One Cocktail Reception in Exhibit Hall Hilton La Jolla Torrey Pines

7:00pm PDT

Dinner Workshop (Invite Only): AI Is Redefining Pharma Brand Perception—Are You in Control? Hilton La Jolla Torrey Pines

7:45am PDT

Morning Refreshments & Exhibit Showcase Hilton La Jolla Torrey Pines

8:55am PDT

Chairperson’s Day Two Introduction & Opening Remarks Hilton La Jolla Torrey Pines

9:00am PDT

KEYNOTE: How the Cognitive Age is Changing Healthcare CX Beyond all Recognition Hilton La Jolla Torrey PinesJohn Nosta KEYNOTE: The Digital Drug : Why Social Media needs Safety Labels Hilton La Jolla Torrey PinesNishtha Jain

9:30am PDT

Pharma's New Consumer-Grade Imperative Hilton La Jolla Torrey PinesWayne Simmons, CCXP

10:00am PDT

Marketing to Scientists: Why B2B Life Sciences Breaks Every CX Rulebook Hilton La Jolla Torrey PinesJoanne Dimitrakopoulos

10:30am PDT

Morning Networking & Exhibit Break Hilton La Jolla Torrey Pines

11:00am PDT

Efficiences and Compliance Driving Launch Excellence with a Seamless CX StrategyMayank Agrawal

11:30am PDT

The Rare Disease Playbook: Why Precision Beats Scale in Patient-Centric Commercial Models Hilton La Jolla Torrey PinesVinícius Dantas Alves

12:00pm PDT

The Great Segmentation Debate: Precision Targeting vs. Patient Privacy Hilton La Jolla Torrey Pines

12:45pm PDT

Networking Lunch Hilton La Jolla Torrey Pines

1:45pm PDT

Experience as a Medicine: Turning Friction Into Trust, Adoption, and Growth What happens when science is no longer the differentiator? Hilton La Jolla Torrey PinesRichard Schwartz

2:15pm PDT

KEYNOTE: Dear Big Pharma: The AI-powered Future Patient is Here Hilton La Jolla Torrey PinesJohn Duffield

2:45pm PDT

Afternoon Networking & Exhibit Break Hilton La Jolla Torrey Pines

3:00pm PDT

The Digital Trust Economy: Rebuilding Patient CX through Transparency Hilton La Jolla Torrey PinesErin Echter, PhD

3:30pm PDT

The Evolution of Omnichannel in Pharma - Enhancing Personalized Experiences Hilton La Jolla Torrey PinesJaney Jung Erdosa

4:00pm PDT

Chairperson’s Wrap-up & Closing Remarks Hilton La Jolla Torrey Pines