2026 Pharma CX Marketing Summit

2026 Pharma CX Marketing Summit

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7:45am PDT

Morning Refreshments & Exhibit Showcase Hilton La Jolla Torrey Pines

8:55am PDT

Chairperson’s Day Two Introduction & Opening Remarks Hilton La Jolla Torrey Pines

9:00am PDT

KEYNOTE: How the Cognitive Age is Changing Healthcare CX Beyond all Recognition Hilton La Jolla Torrey PinesJohn Nosta KEYNOTE: The Digital Drug : Why Social Media needs Safety Labels Hilton La Jolla Torrey PinesNishtha Jain

9:30am PDT

Pharma's New Consumer-Grade Imperative Hilton La Jolla Torrey PinesWayne Simmons, CCXP

10:00am PDT

Marketing to Scientists: Why B2B Life Sciences Breaks Every CX Rulebook Hilton La Jolla Torrey PinesJoanne Dimitrakopoulos

10:30am PDT

Morning Networking & Exhibit Break Hilton La Jolla Torrey Pines

11:00am PDT

Efficiences and Compliance Driving Launch Excellence with a Seamless CX StrategyMayank Agrawal

11:30am PDT

The Rare Disease Playbook: Why Precision Beats Scale in Patient-Centric Commercial Models Hilton La Jolla Torrey PinesVinícius Dantas Alves

12:00pm PDT

The Great Segmentation Debate: Precision Targeting vs. Patient Privacy Hilton La Jolla Torrey Pines

12:45pm PDT

Networking Lunch Hilton La Jolla Torrey Pines

1:45pm PDT

Experience as a Medicine: Turning Friction Into Trust, Adoption, and Growth What happens when science is no longer the differentiator? Hilton La Jolla Torrey PinesRichard Schwartz

2:15pm PDT

KEYNOTE: Dear Big Pharma: The AI-powered Future Patient is Here Hilton La Jolla Torrey PinesJohn Duffield

2:45pm PDT

Afternoon Networking & Exhibit Break Hilton La Jolla Torrey Pines

3:00pm PDT

The Digital Trust Economy: Rebuilding Patient CX through Transparency Hilton La Jolla Torrey PinesErin Echter, PhD

3:30pm PDT

The Evolution of Omnichannel in Pharma - Enhancing Personalized Experiences Hilton La Jolla Torrey PinesJaney Jung Erdosa

4:00pm PDT

Chairperson’s Wrap-up & Closing Remarks Hilton La Jolla Torrey Pines