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2026 Pharma CX Marketing Summit
2026 Pharma CX Marketing Summit
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Tuesday
, October 20
Hilton La Jolla Torrey Pines
7:45am •
Registration & Exhibit Showcase
8:45am •
Welcome, Chairperson’s Introduction & Opening Remarks
8:50am •
Summit Attendee Speed Networking + Giveaway!
9:00am •
KEYNOTE: From Traffic to Trust — What GEO/AEO Means for Pharma Content
9:30am •
Zero-Click Pharma: Marketing in a World Where No One Visits Your Website
10:00am •
KEYNOTE: The Future Isn't Omnichannel. It's Adaptive.
10:30am •
Morning Networking & Exhibit Break
11:00am •
When Corporate Brand Comes Knocking: What Pharma Product Marketers Need to Know
11:30am •
Build vs. Buy: What We Learned Bringing Personalized Content In-House
12:00pm •
PANEL: The End of One-Size-Fits-All: Rethinking the HCP Experience in an AI-Native World
12:45pm •
Networking Lunch
2:00pm •
Data Fusion: Unlocking Next-Level HCP Insights
2:00pm •
The Empathy Algorithm: Can AI Personalization Ever Feel Human?
3:00pm •
Using Automation and Case Design to Drive Exceptional HCP Customer Experiences
3:30pm •
Afternoon Networking & Exhibit Break
4:00pm •
Beyond the Funnel: Journey Mapping for a Post-Linear Patient
4:30pm •
Agency Spotlight - Tech Showcase
4:45pm •
Leading From the Field: Rethinking the Rep in the Age of Personalized Engagement
4:45pm •
Data-Rich, Insight-Poor: Why Pharma Has More Data Than Any Industry and Still Doesn't Know Its Customer
5:15pm •
End of Day One Cocktail Reception in Exhibit Hall
7:00pm •
Dinner Workshop (Invite Only): AI Is Redefining Pharma Brand Perception—Are You in Control?
Wednesday
, October 21
Hilton La Jolla Torrey Pines
7:45am •
Morning Refreshments & Exhibit Showcase
8:55am •
Chairperson’s Day Two Introduction & Opening Remarks
9:00am •
KEYNOTE: How the Cognitive Age is Changing Healthcare CX Beyond all Recognition
9:00am •
KEYNOTE: The Digital Drug : Why Social Media needs Safety Labels
9:30am •
Pharma's New Consumer-Grade Imperative
10:00am •
Marketing to Scientists: Why B2B Life Sciences Breaks Every CX Rulebook
10:30am •
Morning Networking & Exhibit Break
11:30am •
The Rare Disease Playbook: Why Precision Beats Scale in Patient-Centric Commercial Models
12:00pm •
The Great Segmentation Debate: Precision Targeting vs. Patient Privacy
12:45pm •
Networking Lunch
1:45pm •
Experience as a Medicine: Turning Friction Into Trust, Adoption, and Growth What happens when science is no longer the differentiator?
2:15pm •
KEYNOTE: Dear Big Pharma: The AI-powered Future Patient is Here
2:45pm •
Afternoon Networking & Exhibit Break
3:00pm •
The Digital Trust Economy: Rebuilding Patient CX through Transparency
3:30pm •
The Evolution of Omnichannel in Pharma - Enhancing Personalized Experiences
4:00pm •
Chairperson’s Wrap-up & Closing Remarks
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21, 2026
Tuesday
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, October 21
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10950 N Torrey Pines Rd, La Jolla, CA 92037, USA
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Hilton La Jolla Torrey Pines
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Tuesday
, October 20
Wednesday
, October 21
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Dinner Workshop
General Session
Keynote
Networking Break
Panel
Sponsored Session
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