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Tuesday, October 20
 

7:45am PDT

Registration & Exhibit Showcase
Tuesday October 20, 2026 7:45am - 8:45am PDT
Hilton La Jolla Torrey Pines

Tuesday October 20, 2026 7:45am - 8:45am PDT
Hilton La Jolla Torrey Pines
  Networking Break

8:45am PDT

Welcome, Chairperson’s Introduction & Opening Remarks
Tuesday October 20, 2026 8:45am - 8:50am PDT
Hilton La Jolla Torrey Pines

Tuesday October 20, 2026 8:45am - 8:50am PDT
Hilton La Jolla Torrey Pines

8:50am PDT

Summit Attendee Speed Networking + Giveaway!
Tuesday October 20, 2026 8:50am - 9:00am PDT
Hilton La Jolla Torrey Pines
Quick-fire icebreaker session to get attendees acquainted with each other before we kickoff with the Summit sessions. 
Tuesday October 20, 2026 8:50am - 9:00am PDT
Hilton La Jolla Torrey Pines
  Networking Break

9:00am PDT

KEYNOTE: From Traffic to Trust — What GEO/AEO Means for Pharma Content
Tuesday October 20, 2026 9:00am - 9:30am PDT
Hilton La Jolla Torrey Pines
Search is no longer just about ranking — it's about being the source AI models cite when patients and HCPs ask questions directly. Neil Patel, co-founder of NP Digital, argues that the old SEO playbook is being replaced by Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) — a shift where structure, clarity, and citation-worthiness matter more than backlinks and keyword...
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Speakers
avatar for Neil Patel

Neil Patel

Influencer & Co-Founder, NP Digital
Neil Patel is the co-founder of NP Digital, Crazy Egg, Ubersuggest, and Hello Bar. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil... Read More →
Tuesday October 20, 2026 9:00am - 9:30am PDT
Hilton La Jolla Torrey Pines
  Keynote

9:30am PDT

Zero-Click Pharma: Marketing in a World Where No One Visits Your Website
Tuesday October 20, 2026 9:30am - 10:00am PDT
Hilton La Jolla Torrey Pines
For years, pharma marketing has measured success by traffic — sessions, page views, time on site. That model is collapsing. AI Overviews, chatbot answers, and zero-click search results mean HCPs and patients increasingly get what they need without ever landing on a pharma website. The question isn't whether this shift is coming — it's already here. So what does marketing look like when the...
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Speakers
avatar for Gregg Arbittier

Gregg Arbittier

Global Head of Marketing Transformation and CX, Jazz Pharmaceuticals
Tuesday October 20, 2026 9:30am - 10:00am PDT
Hilton La Jolla Torrey Pines
  General Session

10:00am PDT

KEYNOTE: The Future Isn't Omnichannel. It's Adaptive.
Tuesday October 20, 2026 10:00am - 10:30am PDT
Hilton La Jolla Torrey Pines
Pharma has no shortage of data. The challenge isn't collecting more—it's using it to shape what happens next.This session explores how behavioral intelligence can transform marketing from a series of campaigns into a self-improving system: one that anticipates treatment opportunities, adapts in real time, and learns from every interaction. The result is a flywheel that makes every engagement...
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Speakers
avatar for Mike Rousselle

Mike Rousselle

Chief AI Officer, OptimizeRx
Tuesday October 20, 2026 10:00am - 10:30am PDT
Hilton La Jolla Torrey Pines
  Keynote

10:30am PDT

Morning Networking & Exhibit Break
Tuesday October 20, 2026 10:30am - 11:00am PDT
Hilton La Jolla Torrey Pines

Tuesday October 20, 2026 10:30am - 11:00am PDT
Hilton La Jolla Torrey Pines
  Networking Break

11:00am PDT

When Corporate Brand Comes Knocking: What Pharma Product Marketers Need to Know
Tuesday October 20, 2026 11:00am - 11:30am PDT
Hilton La Jolla Torrey Pines
For most pharmaceutical product marketers, success is measured by product launches, market adoption, and commercial performance. Their days are spent balancing campaigns, regulatory requirements, stakeholder alignment, agency management, and increasingly complex launch timelines. Corporate brand has traditionally played only a limited role in that work.That is beginning to change. Across the...
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Speakers
avatar for Kavya Paul

Kavya Paul

Senior Director, Client Engagement, Brand Active
Tuesday October 20, 2026 11:00am - 11:30am PDT
Hilton La Jolla Torrey Pines
  General Session

11:30am PDT

Build vs. Buy: What We Learned Bringing Personalized Content In-House
Tuesday October 20, 2026 11:30am - 12:00pm PDT
Hilton La Jolla Torrey Pines
For most pharma brands, personalized content at scale means leaning on an agency partner — more capacity, more creative firepower, but also more handoffs, longer turnaround, and less control. Doug Nelson, [title] at Orasis Pharma, took a different path: building an in-house agentic AI platform designed to generate personalized content at the speed the business actually needed. In this session,...
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Speakers
avatar for Doug Nelson

Doug Nelson

Head of Marketing, Orasis Pharmaceuticals
Tuesday October 20, 2026 11:30am - 12:00pm PDT
Hilton La Jolla Torrey Pines
  General Session

12:00pm PDT

PANEL: The End of One-Size-Fits-All: Rethinking the HCP Experience in an AI-Native World
Tuesday October 20, 2026 12:00pm - 12:45pm PDT
Hilton La Jolla Torrey Pines
For decades, HCP engagement has meant segmenting physicians into broad buckets — specialty, tier, prescribing volume — and hoping the message lands. AI is breaking that model. Today's HCPs expect experiences shaped by their actual behavior, preferences, and moment-in-time needs, not a persona built from last year's data. But personalization at scale raises hard questions pharma marketers can't...
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Speakers
avatar for Supriya Raina

Supriya Raina

Director, Marketing, Octapharma
avatar for Wayne Simmons, CCXP

Wayne Simmons, CCXP

Chief Marketing Office, Global Customer Excellence, Pfizer
Wayne Simmons is a commercial-focused customer experience leader within the Chief Marketing Office (CMO) of Pfizer, where he is responsible for crafting a first-of-a-kind global customer excellence strategy and leading the adoption of customer-centric ways of working within brand... Read More →
avatar for Lefteris Grammatas

Lefteris Grammatas

Associate Director, Marketing, Digital Strategy & Customer Experience, Gilead Sciences
avatar for Jennifer Etheridge

Jennifer Etheridge

Executive Director, Franchise Marketing, Exelixis
Tuesday October 20, 2026 12:00pm - 12:45pm PDT
Hilton La Jolla Torrey Pines
  Panel

12:45pm PDT

Networking Lunch
Tuesday October 20, 2026 12:45pm - 2:00pm PDT
Hilton La Jolla Torrey Pines

Tuesday October 20, 2026 12:45pm - 2:00pm PDT
Hilton La Jolla Torrey Pines
  Networking Break

2:00pm PDT

Data Fusion: Unlocking Next-Level HCP Insights
Tuesday October 20, 2026 2:00pm - 2:30pm PDT
Hilton La Jolla Torrey Pines
How merging digital engagement with syndicated data is powering precision, compliance, and smarter HCP strategies.Pharma marketers are sitting on a goldmine of data, but it often lives in silos. This session explores how uniting digital engagement signals with syndicated datasets can unlock a true 360° view of HCP behavior. Learn how leading teams are overcoming integration challenges, ensuring...
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Speakers
avatar for Gunjan Aggarwal

Gunjan Aggarwal

Head, Data & Analytics, Averitas Pharma
Tuesday October 20, 2026 2:00pm - 2:30pm PDT
Hilton La Jolla Torrey Pines
  General Session

2:00pm PDT

The Empathy Algorithm: Can AI Personalization Ever Feel Human?
Tuesday October 20, 2026 2:00pm - 2:30pm PDT
Hilton La Jolla Torrey Pines
AI can now personalize content down to the individual HCP or patient — the right message, the right channel, the right moment. But precision isn't the same as empathy, and pharma marketers are running into an uncomfortable tension: the more targeted the experience, the more mechanical it can start to feel. This session digs into a question the industry hasn't fully answered — can...
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Tuesday October 20, 2026 2:00pm - 2:30pm PDT
Hilton La Jolla Torrey Pines
  General Session

3:00pm PDT

Using Automation and Case Design to Drive Exceptional HCP Customer Experiences
Tuesday October 20, 2026 3:00pm - 3:30pm PDT
Hilton La Jolla Torrey Pines

Speakers
avatar for Dana Vogel

Dana Vogel

Director, Customer Success & Bus Ops, Novartis
Tuesday October 20, 2026 3:00pm - 3:30pm PDT
Hilton La Jolla Torrey Pines
  General Session

3:30pm PDT

Afternoon Networking & Exhibit Break
Tuesday October 20, 2026 3:30pm - 4:00pm PDT
Hilton La Jolla Torrey Pines

Tuesday October 20, 2026 3:30pm - 4:00pm PDT
Hilton La Jolla Torrey Pines
  Networking Break

4:00pm PDT

Beyond the Funnel: Journey Mapping for a Post-Linear Patient
Tuesday October 20, 2026 4:00pm - 4:30pm PDT
Hilton La Jolla Torrey Pines
The traditional marketing funnel assumes a patient moves neatly from awareness to consideration to action. That assumption no longer holds. Today's patients bounce between search, social, symptom-checkers, AI chatbots, caregiver forums, and their HCP — often in a different order every time, and rarely in a straight line. This panel explores what happens when journey mapping stops trying to force...
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Speakers
avatar for Isa Grimes

Isa Grimes

Vice President Global Marketing, Endpoint Clinical
avatar for Lefteris Grammatas

Lefteris Grammatas

Associate Director, Marketing, Digital Strategy & Customer Experience, Gilead Sciences
avatar for Miles Lawless

Miles Lawless

Senior Director, Head of Digital & Omnichannel Marketing, Corcept Therapeutics
avatar for Tarak Shah

Tarak Shah

Sr. Director, Digital Strategy and Activation Lead, Bayer
Tuesday October 20, 2026 4:00pm - 4:30pm PDT
Hilton La Jolla Torrey Pines
  Panel

4:30pm PDT

Agency Spotlight - Tech Showcase
Tuesday October 20, 2026 4:30pm - 4:45pm PDT
Hilton La Jolla Torrey Pines

Tuesday October 20, 2026 4:30pm - 4:45pm PDT
Hilton La Jolla Torrey Pines
  Sponsored Session

4:45pm PDT

Data-Rich, Insight-Poor: Why Pharma Has More Data Than Any Industry and Still Doesn't Know Its Customer
Tuesday October 20, 2026 4:45pm - 5:15pm PDT
Hilton La Jolla Torrey Pines
Pharma sits on more customer data than almost any other industry — prescribing data, claims data, CRM data, digital engagement data, syndicated market research. And yet ask most brand teams to describe their customer beyond a segment or a persona slide, and the answer gets vague fast. This session confronts an uncomfortable paradox: why does more data so rarely translate into more understanding?...
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Tuesday October 20, 2026 4:45pm - 5:15pm PDT
Hilton La Jolla Torrey Pines
  General Session

4:45pm PDT

Leading From the Field: Rethinking the Rep in the Age of Personalized Engagement
Tuesday October 20, 2026 4:45pm - 5:15pm PDT
Hilton La Jolla Torrey Pines
A leadership-driven look at how the role of the field rep is being redefined by personalization and content-driven engagement — and what it takes to lead teams through that shift. Dina draws on her own leadership experience to explore how field engagement strategies must evolve alongside personalized healthcare content, and what leaders need to unlearn to get there.
Speakers
avatar for Dina Scaglione

Dina Scaglione

Sr Director Oncology Marketing, Natera
Tuesday October 20, 2026 4:45pm - 5:15pm PDT
Hilton La Jolla Torrey Pines
  General Session

5:15pm PDT

End of Day One Cocktail Reception in Exhibit Hall
Tuesday October 20, 2026 5:15pm - 6:30pm PDT
Hilton La Jolla Torrey Pines

Tuesday October 20, 2026 5:15pm - 6:30pm PDT
Hilton La Jolla Torrey Pines
  Networking Break

7:00pm PDT

Dinner Workshop (Invite Only): AI Is Redefining Pharma Brand Perception—Are You in Control?
Tuesday October 20, 2026 7:00pm - 9:00pm PDT
Hilton La Jolla Torrey Pines
As AI-powered platforms like ChatGPT and Gemini reshape how consumers, patients, and HCPs seek health information, pharmaceutical brand perception is increasingly being shaped by algorithms, not ad budgets. LiveWorld’s new AI Brand Reputation Index evaluates how 50 top-selling pharmaceutical brands are portrayed by leading AI tools. This isn't just about digital presence—it’s about the...
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Tuesday October 20, 2026 7:00pm - 9:00pm PDT
Hilton La Jolla Torrey Pines
  Dinner Workshop
 
Wednesday, October 21
 

7:45am PDT

Morning Refreshments & Exhibit Showcase
Wednesday October 21, 2026 7:45am - 8:45am PDT
Hilton La Jolla Torrey Pines

Wednesday October 21, 2026 7:45am - 8:45am PDT
Hilton La Jolla Torrey Pines
  Networking Break

8:55am PDT

Chairperson’s Day Two Introduction & Opening Remarks
Wednesday October 21, 2026 8:55am - 9:00am PDT
Hilton La Jolla Torrey Pines

Wednesday October 21, 2026 8:55am - 9:00am PDT
Hilton La Jolla Torrey Pines
  General Session

9:00am PDT

KEYNOTE: How the Cognitive Age is Changing Healthcare CX Beyond all Recognition
Wednesday October 21, 2026 9:00am - 9:30am PDT
Hilton La Jolla Torrey Pines
John Nosta is a thinker entrenched in the world of technology, science, medicine, and innovation.We are entering the Cognitive Age—an era where AI, data analytics, and behavioral insights are transforming healthcare experiences at an unprecedented pace.John's keynote explores how these innovations are reshaping customer interactions, engagement strategies, and patient journeys, creating...
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Speakers
avatar for John Nosta

John Nosta

Keynote, Speaker, Innovation Theorist, NostaLab
Wednesday October 21, 2026 9:00am - 9:30am PDT
Hilton La Jolla Torrey Pines
  Keynote

9:00am PDT

KEYNOTE: The Digital Drug : Why Social Media needs Safety Labels
Wednesday October 21, 2026 9:00am - 9:30am PDT
Hilton La Jolla Torrey Pines
In a world wired for constant connection, what is it costing us to always be online? In this talk, Nishtha Jain unpacks the hidden dangers of social media addiction and how it is hijacking our attention, and changing how we live, connect, and feel. Drawing from personal experiences this talk proposes a revolutionary idea of having the Digital Safety Labels. It's time to pause, reclaim presence,...
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Speakers
avatar for Nishtha Jain

Nishtha Jain

AI-Enabled External Innovation Platform Leader, R&D, CSL
Wednesday October 21, 2026 9:00am - 9:30am PDT
Hilton La Jolla Torrey Pines
  Keynote

9:30am PDT

Pharma's New Consumer-Grade Imperative
Wednesday October 21, 2026 9:30am - 10:00am PDT
Hilton La Jolla Torrey Pines
Every HCP a consumer in their "other life". Those experiences reset expectations, and pharma can’t afford to lag behind and play it safe. This session will set the stage for the Consumer-Grade Imperative, challenge pharma marketers to internalize this new HCP customer context, and introduce pathways to meet these customers where they are.
Speakers
avatar for Wayne Simmons, CCXP

Wayne Simmons, CCXP

Chief Marketing Office, Global Customer Excellence, Pfizer
Wayne Simmons is a commercial-focused customer experience leader within the Chief Marketing Office (CMO) of Pfizer, where he is responsible for crafting a first-of-a-kind global customer excellence strategy and leading the adoption of customer-centric ways of working within brand... Read More →
Wednesday October 21, 2026 9:30am - 10:00am PDT
Hilton La Jolla Torrey Pines
  General Session

10:00am PDT

Marketing to Scientists: Why B2B Life Sciences Breaks Every CX Rulebook
Wednesday October 21, 2026 10:00am - 10:30am PDT
Hilton La Jolla Torrey Pines
A look at how engaging researchers and lab decision-makers differs fundamentally from HCP or patient marketing — highly technical audiences, long research cycles, and trust built on data rather than emotion. A useful counterpoint for a pharma-marketing audience used to thinking about HCP/patient CX.
Speakers
avatar for Joanne Dimitrakopoulos

Joanne Dimitrakopoulos

Director of Digital Marketing, Takara Bio
Wednesday October 21, 2026 10:00am - 10:30am PDT
Hilton La Jolla Torrey Pines
  General Session

10:30am PDT

Morning Networking & Exhibit Break
Wednesday October 21, 2026 10:30am - 11:00am PDT
Hilton La Jolla Torrey Pines

Wednesday October 21, 2026 10:30am - 11:00am PDT
Hilton La Jolla Torrey Pines
  Networking Break

11:00am PDT

Efficiences and Compliance Driving Launch Excellence with a Seamless CX Strategy
Wednesday October 21, 2026 11:00am - 11:30am PDT

Speakers
avatar for Mayank Agrawal

Mayank Agrawal

Head of Commercial Excellence, AstraZeneca
Mayank Agrawal is a pharmaceutical and biotech executive with over 16 years of commercial experience across global and regional markets. Currently serving as the Head of Commercial Excellence at AstraZeneca, Mayank leads commercial transformation designed to drive growth while mitigating... Read More →
Wednesday October 21, 2026 11:00am - 11:30am PDT
  General Session

11:30am PDT

The Rare Disease Playbook: Why Precision Beats Scale in Patient-Centric Commercial Models
Wednesday October 21, 2026 11:30am - 12:00pm PDT
Hilton La Jolla Torrey Pines
Most pharma commercial models are built for scale — broad reach, broad segments, broad messaging. Rare disease brands don't have that luxury, and increasingly, that constraint is becoming an advantage. Vinícius Dantas Alves, Associate Vice President & Global Brand Lead for ASMD at Sanofi, makes the case that rare disease commercialization — where every undiagnosed patient represents a missed...
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Speakers
avatar for Vinícius Dantas Alves

Vinícius Dantas Alves

Associate Vice President & Global Brand Lead, Sanofi
Wednesday October 21, 2026 11:30am - 12:00pm PDT
Hilton La Jolla Torrey Pines
  General Session

12:00pm PDT

The Great Segmentation Debate: Precision Targeting vs. Patient Privacy
Wednesday October 21, 2026 12:00pm - 12:45pm PDT
Hilton La Jolla Torrey Pines
AI has made precision targeting more powerful than ever — pharma brands can now identify, segment, and personalize outreach to patients and HCPs with a level of granularity that was unimaginable a few years ago. But that same precision is raising uncomfortable questions the industry can no longer sidestep: How much personal data is too much? Where's the line between relevant and invasive? And...
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Wednesday October 21, 2026 12:00pm - 12:45pm PDT
Hilton La Jolla Torrey Pines
  Panel

12:45pm PDT

Networking Lunch
Wednesday October 21, 2026 12:45pm - 1:45pm PDT
Hilton La Jolla Torrey Pines

Wednesday October 21, 2026 12:45pm - 1:45pm PDT
Hilton La Jolla Torrey Pines
  Networking Break

1:45pm PDT

Experience as a Medicine: Turning Friction Into Trust, Adoption, and Growth What happens when science is no longer the differentiator?
Wednesday October 21, 2026 1:45pm - 2:15pm PDT
Hilton La Jolla Torrey Pines
The life sciences industry has spent decades competing on innovation, efficacy, and access. Yet as products proliferate, information becomes ubiquitous, and AI reshapes engagement, organizations face a new question:When science is comparable, what drives confidence, trust, adoption, adherence, and loyalty?This session explores idea and provides practical approaches that experiences . . . the...
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Speakers
avatar for Richard Schwartz

Richard Schwartz

Theorist, Rx4CX
Wednesday October 21, 2026 1:45pm - 2:15pm PDT
Hilton La Jolla Torrey Pines
  General Session

2:15pm PDT

KEYNOTE: Dear Big Pharma: The AI-powered Future Patient is Here
Wednesday October 21, 2026 2:15pm - 2:45pm PDT
Hilton La Jolla Torrey Pines
What happens when patients start innovating faster than the system?In this keynote, John Duffield (the Future Patient) and survivor of two open-heart surgeries reveals how a new generation of tech-savvy, emotionally intelligent patients are reshaping healthcare from the inside out. With AI as his constant companion, he shows how digital tools are being used not just to cope, but to create. From...
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Speakers
avatar for John Duffield

John Duffield

Patient Survivor, Health Futurist
John Duffield is a 2x open-heart surgery survivor, speaker, health futurist, and entrepreneur shaping the future of healthcare through technology and human insight. A trusted advisor to Fortune 500 brands like Novartis, Merck, AstraZeneca, he connects AI, creativity, and immersive... Read More →
Wednesday October 21, 2026 2:15pm - 2:45pm PDT
Hilton La Jolla Torrey Pines
  Keynote

2:45pm PDT

Afternoon Networking & Exhibit Break
Wednesday October 21, 2026 2:45pm - 3:00pm PDT
Hilton La Jolla Torrey Pines

Wednesday October 21, 2026 2:45pm - 3:00pm PDT
Hilton La Jolla Torrey Pines
  Networking Break

3:00pm PDT

The Digital Trust Economy: Rebuilding Patient CX through Transparency
Wednesday October 21, 2026 3:00pm - 3:30pm PDT
Hilton La Jolla Torrey Pines
We face a systemic breakdown in healthcare trust, but the solution isn't just a technology fix—it's a Customer Experience (CX) intervention. This talk operationalizes the Digital Trust Economy, transforming the complex problem of provider-patient friction into a unified, high-value experience that fuels engagement and loyalty for both HCPs and patients.
Speakers
avatar for Erin Echter, PhD

Erin Echter, PhD

Enterprise Patient & Consumer Marketing Lead, Genentech
Wednesday October 21, 2026 3:00pm - 3:30pm PDT
Hilton La Jolla Torrey Pines
  General Session

3:30pm PDT

The Evolution of Omnichannel in Pharma - Enhancing Personalized Experiences
Wednesday October 21, 2026 3:30pm - 4:00pm PDT
Hilton La Jolla Torrey Pines
Omnichannel engagement in pharma has evolved far beyond simply coordinating messages across channels—it’s now about delivering truly personalized experiences that meet HCPs and patients where they are. This session explores the latest trends, technologies, and strategies shaping omnichannel execution, from AI-powered orchestration to data-driven insights that inform content and timing. Learn...
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Speakers
avatar for Janey Jung Erdosa

Janey Jung Erdosa

Principal, Omnichannel Analytics Experience Operations/Digital Innovation, Genentech
Wednesday October 21, 2026 3:30pm - 4:00pm PDT
Hilton La Jolla Torrey Pines
  General Session

4:00pm PDT

Chairperson’s Wrap-up & Closing Remarks
Wednesday October 21, 2026 4:00pm - 4:00pm PDT
Hilton La Jolla Torrey Pines

Wednesday October 21, 2026 4:00pm - 4:00pm PDT
Hilton La Jolla Torrey Pines
  General Session
 

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Hilton La Jolla Torrey Pines
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