2026 Pharma CX Marketing Summit

Search is no longer just about ranking — it's about being the source AI models cite when patients and HCPs ask questions directly. Neil Patel, co-founder of NP Digital, argues that the old SEO playbook is being replaced by Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) — a shift where structure, clarity, and citation-worthiness matter more than backlinks and keyword density. In this session, Neil makes the case that traffic alone is a vanity metric in 2026; what matters now is whether AI systems trust your content enough to surface it as the answer. For pharma marketers navigating strict compliance and review cycles, this raises a critical question: how do you build content that earns AI trust and citation, without sacrificing the accuracy and control regulated content demands? Neil will break down what's actually working across real GEO/AEO campaigns and what pharma CX and content teams need to rethink before their next content strategy cycle.