2026 Pharma CX Marketing Summit

What happens when patients start innovating faster than the system?
In this keynote, John Duffield (the Future Patient) and survivor of two open-heart surgeries reveals how a new generation of tech-savvy, emotionally intelligent patients are reshaping healthcare from the inside out. With AI as his constant companion, he shows how digital tools are being used not just to cope, but to create. From algorithmic empathy to self-built recovery systems, he explores how his lived experience is now a force for systemic change... and why the most innovative health systems will be the ones that learn from them. This talk challenges Big Pharma and the health industry to rethink their pace of innovation and invites them to partner with the very people already building the future of care.