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Wednesday October 21, 2026 3:00pm - 3:30pm PDT
We face a systemic breakdown in healthcare trust, but the solution isn't just a technology fix—it's a Customer Experience (CX) intervention. This talk operationalizes the Digital Trust Economy, transforming the complex problem of provider-patient friction into a unified, high-value experience that fuels engagement and loyalty for both HCPs and patients.
Speakers
avatar for Erin Echter, PhD

Erin Echter, PhD

Enterprise Patient & Consumer Marketing Lead, Genentech
Wednesday October 21, 2026 3:00pm - 3:30pm PDT
Hilton La Jolla Torrey Pines

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