2026 Pharma CX Marketing Summit

For decades, HCP engagement has meant segmenting physicians into broad buckets — specialty, tier, prescribing volume — and hoping the message lands. AI is breaking that model. Today's HCPs expect experiences shaped by their actual behavior, preferences, and moment-in-time needs, not a persona built from last year's data. But personalization at scale raises hard questions pharma marketers can't ignore: How much precision is genuinely useful versus invasive? Where does AI-driven relevance end and algorithmic guesswork begin? And what does trust look like when the HCP knows they're being read by a machine? This panel brings together CX and digital leaders reimagining the HCP journey from the ground up — exploring what it actually takes to move from segmentation to true individualization, and what pharma stands to gain (or risk) in getting there first.