Name: Pharma's New Consumer-Grade Imperative
Start: 2026-10-21T09:30:00-0700
End: 2026-10-21T10:00:00-0700

Wednesday October 21, 2026 9:30am - 10:00am PDT

Every HCP a consumer in their "other life". Those experiences reset expectations, and pharma can’t afford to lag behind and play it safe. This session will set the stage for the Consumer-Grade Imperative, challenge pharma marketers to internalize this new HCP customer context, and introduce pathways to meet these customers where they are.

Speakers

Wayne Simmons, CCXP

Chief Marketing Office, Global Customer Excellence, Pfizer

Wayne Simmons is a commercial-focused customer experience leader within the Chief Marketing Office (CMO) of Pfizer, where he is responsible for crafting a first-of-a-kind global customer excellence strategy and leading the adoption of customer-centric ways of working within brand... Read More →

Wednesday October 21, 2026 9:30am - 10:00am PDT
Hilton La Jolla Torrey Pines

General Session

2026 Pharma CX Marketing Summit

Wayne Simmons, CCXP

Attendees (0)

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2026 Pharma CX Marketing Summit

Wayne Simmons, CCXP

Attendees (0)

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