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2026 Pharma CX Marketing Summit
2026 Pharma CX Marketing Summit
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Wednesday
, October 21
Hilton La Jolla Torrey Pines
7:45am •
Morning Refreshments & Exhibit Showcase
8:55am •
Chairperson’s Day Two Introduction & Opening Remarks
9:00am •
KEYNOTE: How the Cognitive Age is Changing Healthcare CX Beyond all Recognition
9:00am •
KEYNOTE: The Digital Drug : Why Social Media needs Safety Labels
9:30am •
Pharma's New Consumer-Grade Imperative
10:00am •
Marketing to Scientists: Why B2B Life Sciences Breaks Every CX Rulebook
10:30am •
Morning Networking & Exhibit Break
11:30am •
The Rare Disease Playbook: Why Precision Beats Scale in Patient-Centric Commercial Models
12:00pm •
The Great Segmentation Debate: Precision Targeting vs. Patient Privacy
12:45pm •
Networking Lunch
1:45pm •
Experience as a Medicine: Turning Friction Into Trust, Adoption, and Growth What happens when science is no longer the differentiator?
2:15pm •
KEYNOTE: Dear Big Pharma: The AI-powered Future Patient is Here
2:45pm •
Afternoon Networking & Exhibit Break
3:00pm •
The Digital Trust Economy: Rebuilding Patient CX through Transparency
3:30pm •
The Evolution of Omnichannel in Pharma - Enhancing Personalized Experiences
4:00pm •
Chairperson’s Wrap-up & Closing Remarks
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Oct 20
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21, 2026
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10950 N Torrey Pines Rd, La Jolla, CA 92037, USA
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Hilton La Jolla Torrey Pines
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Tuesday
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, October 21
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