2026 Pharma CX Marketing Summit

2026 Pharma CX Marketing Summit

arrow_back View All Dates

7:45am PDT

Registration & Exhibit Showcase Hilton La Jolla Torrey Pines

8:45am PDT

Welcome, Chairperson’s Introduction & Opening Remarks Hilton La Jolla Torrey Pines

8:50am PDT

Summit Attendee Speed Networking + Giveaway! Hilton La Jolla Torrey Pines

9:00am PDT

KEYNOTE: From Traffic to Trust — What GEO/AEO Means for Pharma Content Hilton La Jolla Torrey PinesNeil Patel

9:30am PDT

Zero-Click Pharma: Marketing in a World Where No One Visits Your Website Hilton La Jolla Torrey PinesGregg Arbittier

10:00am PDT

KEYNOTE: The Future Isn't Omnichannel. It's Adaptive. Hilton La Jolla Torrey PinesMike Rousselle

10:30am PDT

Morning Networking & Exhibit Break Hilton La Jolla Torrey Pines

11:00am PDT

When Corporate Brand Comes Knocking: What Pharma Product Marketers Need to Know Hilton La Jolla Torrey PinesKavya Paul

11:30am PDT

Build vs. Buy: What We Learned Bringing Personalized Content In-House Hilton La Jolla Torrey PinesDoug Nelson

12:00pm PDT

PANEL: The End of One-Size-Fits-All: Rethinking the HCP Experience in an AI-Native World Hilton La Jolla Torrey PinesSupriya Raina • Wayne Simmons, CCXP • Lefteris Grammatas • Jennifer Etheridge

12:45pm PDT

Networking Lunch Hilton La Jolla Torrey Pines

2:00pm PDT

Data Fusion: Unlocking Next-Level HCP Insights Hilton La Jolla Torrey PinesGunjan Aggarwal The Empathy Algorithm: Can AI Personalization Ever Feel Human? Hilton La Jolla Torrey Pines

3:00pm PDT

Using Automation and Case Design to Drive Exceptional HCP Customer Experiences Hilton La Jolla Torrey PinesDana Vogel

3:30pm PDT

Afternoon Networking & Exhibit Break Hilton La Jolla Torrey Pines

4:00pm PDT

Beyond the Funnel: Journey Mapping for a Post-Linear Patient Hilton La Jolla Torrey PinesIsa Grimes • Lefteris Grammatas • Miles Lawless • Tarak Shah

4:30pm PDT

Agency Spotlight - Tech Showcase Hilton La Jolla Torrey Pines

4:45pm PDT

Data-Rich, Insight-Poor: Why Pharma Has More Data Than Any Industry and Still Doesn't Know Its Customer Hilton La Jolla Torrey Pines Leading From the Field: Rethinking the Rep in the Age of Personalized Engagement Hilton La Jolla Torrey PinesDina Scaglione

5:15pm PDT

End of Day One Cocktail Reception in Exhibit Hall Hilton La Jolla Torrey Pines

7:00pm PDT

Dinner Workshop (Invite Only): AI Is Redefining Pharma Brand Perception—Are You in Control? Hilton La Jolla Torrey Pines