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Tuesday, October 20
 

9:30am PDT

Zero-Click Pharma: Marketing in a World Where No One Visits Your Website Hilton La Jolla Torrey PinesGregg Arbittier

11:00am PDT

When Corporate Brand Comes Knocking: What Pharma Product Marketers Need to Know Hilton La Jolla Torrey PinesKavya Paul

11:30am PDT

Build vs. Buy: What We Learned Bringing Personalized Content In-House Hilton La Jolla Torrey PinesDoug Nelson

2:00pm PDT

Data Fusion: Unlocking Next-Level HCP Insights Hilton La Jolla Torrey PinesGunjan Aggarwal The Empathy Algorithm: Can AI Personalization Ever Feel Human? Hilton La Jolla Torrey Pines

3:00pm PDT

Using Automation and Case Design to Drive Exceptional HCP Customer Experiences Hilton La Jolla Torrey PinesDana Vogel

4:45pm PDT

Data-Rich, Insight-Poor: Why Pharma Has More Data Than Any Industry and Still Doesn't Know Its Customer Hilton La Jolla Torrey Pines Leading From the Field: Rethinking the Rep in the Age of Personalized Engagement Hilton La Jolla Torrey PinesDina Scaglione
 

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Tuesday, October 20
Wednesday, October 21
Hilton La Jolla Torrey Pines
  • Dinner Workshop
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