2026 Pharma CX Marketing Summit

John Nosta is a thinker entrenched in the world of technology, science, medicine, and innovation.
We are entering the Cognitive Age—an era where AI, data analytics, and behavioral insights are transforming healthcare experiences at an unprecedented pace.

John's keynote explores how these innovations are reshaping customer interactions, engagement strategies, and patient journeys, creating opportunities for hyper-personalization and predictive insights. Attendees will learn how leading pharma organizations are leveraging cognitive technologies to anticipate needs, enhance decision-making, and deliver experiences that go far beyond traditional expectations. Prepare to rethink what’s possible in healthcare CX and see how the Cognitive Age is redefining engagement from the ground up.

In a world wired for constant connection, what is it costing us to always be online? In this talk, Nishtha Jain unpacks the hidden dangers of social media addiction and how it is hijacking our attention, and changing how we live, connect, and feel. Drawing from personal experiences this talk proposes a revolutionary idea of having the Digital Safety Labels. It's time to pause, reclaim presence, and choose a more mindful relationship with technology.

What happens when patients start innovating faster than the system?
In this keynote, John Duffield (the Future Patient) and survivor of two open-heart surgeries reveals how a new generation of tech-savvy, emotionally intelligent patients are reshaping healthcare from the inside out. With AI as his constant companion, he shows how digital tools are being used not just to cope, but to create. From algorithmic empathy to self-built recovery systems, he explores how his lived experience is now a force for systemic change... and why the most innovative health systems will be the ones that learn from them. This talk challenges Big Pharma and the health industry to rethink their pace of innovation and invites them to partner with the very people already building the future of care.