2026 Pharma CX Marketing Summit

2026 Pharma CX Marketing Summit

9:30am PDT

Zero-Click Pharma: Marketing in a World Where No One Visits Your Website Hilton La Jolla Torrey PinesGregg Arbittier

11:00am PDT

When Corporate Brand Comes Knocking: What Pharma Product Marketers Need to Know Hilton La Jolla Torrey PinesKavya Paul

11:30am PDT

Build vs. Buy: What We Learned Bringing Personalized Content In-House Hilton La Jolla Torrey PinesDoug Nelson

2:00pm PDT

Data Fusion: Unlocking Next-Level HCP Insights Hilton La Jolla Torrey PinesGunjan Aggarwal The Empathy Algorithm: Can AI Personalization Ever Feel Human? Hilton La Jolla Torrey Pines

3:00pm PDT

Using Automation and Case Design to Drive Exceptional HCP Customer Experiences Hilton La Jolla Torrey PinesDana Vogel

4:45pm PDT

Data-Rich, Insight-Poor: Why Pharma Has More Data Than Any Industry and Still Doesn't Know Its Customer Hilton La Jolla Torrey Pines Leading From the Field: Rethinking the Rep in the Age of Personalized Engagement Hilton La Jolla Torrey PinesDina Scaglione

8:55am PDT

Chairperson’s Day Two Introduction & Opening Remarks Hilton La Jolla Torrey Pines

9:30am PDT

Pharma's New Consumer-Grade Imperative Hilton La Jolla Torrey PinesWayne Simmons, CCXP

10:00am PDT

Marketing to Scientists: Why B2B Life Sciences Breaks Every CX Rulebook Hilton La Jolla Torrey PinesJoanne Dimitrakopoulos

11:00am PDT

Efficiences and Compliance Driving Launch Excellence with a Seamless CX StrategyMayank Agrawal

11:30am PDT

The Rare Disease Playbook: Why Precision Beats Scale in Patient-Centric Commercial Models Hilton La Jolla Torrey PinesVinícius Dantas Alves

1:45pm PDT

Experience as a Medicine: Turning Friction Into Trust, Adoption, and Growth What happens when science is no longer the differentiator? Hilton La Jolla Torrey PinesRichard Schwartz

3:00pm PDT

The Digital Trust Economy: Rebuilding Patient CX through Transparency Hilton La Jolla Torrey PinesErin Echter, PhD

3:30pm PDT

The Evolution of Omnichannel in Pharma - Enhancing Personalized Experiences Hilton La Jolla Torrey PinesJaney Jung Erdosa

4:00pm PDT

Chairperson’s Wrap-up & Closing Remarks Hilton La Jolla Torrey Pines